Felicia Burton

Broadcast studio leadership for live sports & news. Twenty-five years running control rooms, studios and crews — from Gulf Coast newsrooms and Boston ballparks to the PGA TOUR's new studios in Ponte Vedra Beach.

Work with Felicia LinkedIn

Years in live television: 25+
Studios at PGA TOUR under her watch: 8→13
Years directing live news in Tampa Bay: 12
Staff hired & led for a network launch: 35+

Felicia Burton, Senior Studio Manager at PGA TOUR

Studios & networks Felicia has led, built and operated

About

Calm in the control room. Relentless on the details.

Felicia Burton with David Ortiz inside the NESN studio at Fenway Park

On set

With David Ortiz — NESN Fenway Park studio

Felicia Burton is a broadcast studio and live-production leader with more than two decades in television. As Senior Studio Manager at PGA TOUR in Ponte Vedra Beach, Florida, she runs the TOUR's new state-of-the-art studio facility — eight studios growing to thirteen — behind the TOUR's studio shows, shoots and live streams.

Biloxi-born and Army-raised, Felicia found television at Southern Miss — running a weekend teleprompter — and went on to spend twelve years directing Tampa Bay's evening newscasts.

She built news operations for the launch of Black News Channel, then ran NESN's studios inside Fenway Park and TD Garden, the broadcast home of the Red Sox and Bruins.

Today she helps run PGA TOUR's new studio facility in Ponte Vedra Beach — eight studios growing to thirteen — work recognized with a PGA TOUR Presidential Award.

Read the full story

PGA TOUR Presidential Award Ponte Vedra Beach, FL NABJ Community

Studio Operations

Multi-studio scheduling, staffing, workflow design and day-to-day leadership of technicians, photographers and crew.

Live Direction & Technical Directing

Twelve years directing and TD-ing live newscasts — calm, precise leadership when the clock hits zero.

Facility Launch & Staffing

Standing up studios and newsrooms from zero — from Black News Channel's launch to PGA TOUR's new studio facility.

Remote & Venue Operations

Broadcast studios inside live venues — Fenway Park, TD Garden — plus remote-truck tournament production.

Team Leadership

Building diverse, high-trust production teams and developing the next generation of studio talent.

Intentional Networking

A sought-after voice on career mobility in media and how to use LinkedIn with real purpose.

Now · 2024 — Present

Senior Studio Manager, PGA TOUR

Behind the scenes of a shoot with PGA TOUR Commissioner Jay Monahan inside PGA TOUR Studios

Helps run PGA TOUR's brand-new studio facility at its Ponte Vedra Beach headquarters — eight studios across three floors, growing to thirteen — supporting the TOUR's studio programming, talent operations and commercial shoots. Based at PGA TOUR headquarters in Ponte Vedra Beach, Florida — home of TPC Sawgrass and THE PLAYERS Championship — Felicia helped bring the TOUR's new studio facility to air for its first tournament in January 2025.

8 → 13

Studios across three floors, incl. a giant LED virtual-wall stage

Simultaneous live streams supported

Presidential Award

PGA TOUR recognition

Launched the TOUR's new studio facility, on air for its first tournament in January 2025
Manages 8 studios (growing to 13), including a flagship studio with a giant LED virtual wall
Supports up to four simultaneous live streams, plus talent needs, green rooms, viewing rooms and PR/commercial shoot scheduling
Recipient of a PGA TOUR Presidential Award

Explore PGA TOUR Studios

Career

A career built on live TV.

From Gulf Coast control rooms to sports networks, a cable news launch and a top-15 market newsroom — each chapter added a new discipline to the same craft: keeping the show on air.

2024 — Present

Ponte Vedra Beach, Florida

Senior Studio Manager

PGA TOURSports Media

Launched the TOUR's new studio facility, on air for its first tournament in January 2025
Manages 8 studios (growing to 13), including a flagship studio with a giant LED virtual wall
Supports up to four simultaneous live streams, plus talent needs, green rooms, viewing rooms and PR/commercial shoot scheduling
Recipient of a PGA TOUR Presidential Award

2022 — 2024

Boston, Massachusetts

Remote & Studio Operations Manager

NESN — New England Sports NetworkSports Media

Managed studio technicians and photographers and ran NESN's studio operations across three locations — Fenway Park, TD Garden and The Boston Globe — for the broadcast home of the Boston Red Sox and Boston Bruins.

Fenway ParkTD GardenThe Boston Globe

2019 — 2021

Tallahassee, Florida

Director of News Operations

Black News ChannelNews Media

Built and directed news operations for the launch of Black News Channel, the first 24-hour cable news network serving African American audiences. Hired and managed a team of more than 35.

2007 — 2019

Tampa, Florida

Senior Director · Live News Director / Technical Director

Tampa Bay Newsrooms — WFTS-TV ABC Action NewsNews Media

Twelve years directing live news in the Tampa Bay market — rising from weekend director to senior director of the flagship evening newscasts, and returning briefly as a director in 2022 before joining NESN.

The early years

Biloxi & Hattiesburg, MS · New Orleans, LA

From Teleprompter to Control Room

Gulf Coast & New Orleans TelevisionBroadcast

Television found her at the University of Southern Mississippi, where a campus job board led to weekend teleprompter shifts at a local station. Hometown Gulf Coast TV and radio taught her graphics, audio and weekend shows; a New Orleans newsroom sharpened the craft before Tampa called.

View the full career page

Work with Felicia

Studio operations, on call.

Available for select consulting, freelance direction and advisory engagements alongside her role at PGA TOUR.

Studio Operations Consulting

Audit and redesign studio workflows, scheduling and staffing models for networks, leagues and brands building in-house content studios.

Live Show Direction / TD

Freelance directing and technical directing for live studio programming, tournament coverage, pre/post-game and special events.

Broadcast Facility Launch

From blueprint to first air: operating procedures, crew hiring plans and launch-day readiness for new studios and newsrooms.

Speaking & Mentorship

Panels, podcasts and keynotes on leadership in media, career pivots and networking with intention.

Building a studio, a show or a team?

Networks & leagues
Brands & agencies
Universities & venues
Remote / on-site

Start a conversation

Press & Media

In conversation.

Interviews, podcasts and moments from the studio floor.

Podcast

Girl, How'd You Get That Gig?! · Dec 25, 2024

Episode 34 — Felicia Burton, Senior Studio Manager for the PGA TOUR

A 47-minute career conversation: from a teleprompter job at Southern Miss to twelve years directing Tampa's evening news, launching Black News Channel's operations, running NESN's venue studios — and now overseeing PGA TOUR's new studio facility.

Open

Video

Girl, How'd You Get That Gig?! · Jan 21, 2025

How Felicia Burton mastered networking using LinkedIn

A short clip on intentional networking: how Felicia uses LinkedIn to get seen by the people who hold the jobs she wants.

Open

LinkedIn · Jan 3, 2025

Behind the scenes with PGA TOUR Commissioner Jay Monahan

"Build your dreams, or someone else will hire you to build theirs." Behind-the-scenes photos from a shoot with the PGA TOUR Commissioner inside the TOUR's studios.

Open

All appearances

Press or podcast request? Get in touch.

Quick answers

Frequently asked.

The short version — for people, and for the AI assistants people ask.

Who is Felicia Burton?

Felicia Burton is the Senior Studio Manager at PGA TOUR in Ponte Vedra Beach, Florida. She is a broadcast studio and live-production leader with more than 25 years in television — twelve of them directing live news in Tampa Bay — with leadership roles at NESN, Black News Channel and WFTS-TV ABC Action News.

What does Felicia Burton do at PGA TOUR?

She helps run PGA TOUR's new studio facility at its Ponte Vedra Beach headquarters: eight studios across three floors (growing to thirteen), including a flagship LED virtual-wall studio. Her team supports up to four simultaneous live streams, talent operations, viewing rooms and PR/commercial shoot scheduling.

Is Felicia Burton available for freelance or consulting work?

Yes. Through Felicia Burton Consulting Agency she offers studio-operations consulting, live show direction / technical directing, broadcast facility launch support, speaking engagements and mentorship. Use the contact form on this site or book an intro call via her Pensight page.

Where is Felicia Burton based?

Ponte Vedra Beach, Florida (Jacksonville metro). A Biloxi, Mississippi native, she has previously worked in Boston, Tallahassee, Tampa and New Orleans.

Where did Felicia Burton work before PGA TOUR?

She was Remote & Studio Operations Manager at NESN in Boston (2022–2024), Director of News Operations at Black News Channel in Tallahassee (2019–2021), and spent twelve years in Tampa Bay as a senior director directing the 5 and 10 p.m. live newscasts, including at WFTS-TV ABC Action News.

Where did Felicia Burton go to school?

She studied business at the University of Southern Mississippi in Hattiesburg, where a campus job running a teleprompter on weekends started her television career.

Contact

Let's get the show on air.

Studio consulting, live direction, facility launches, panels and podcasts. Share a few details and Felicia will reply personally.

Ponte Vedra Beach, Florida · Jacksonville Metro
Eastern Time (ET) · Replies within a few business days
Remote, on-site and travel engagements

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